happy woman smiling

Effortless payments,
secured by facial recognition

Your smile is your new wallet

Just smile to make secure, cash-free payments with facial recognition — no cards, no phones, no hassle.

Enjoy faster checkouts, top-level security, and a smooth, effortless experience every time.

Trusted by DSK Bank, SelfiPay brings the future of payments to your fingertips.

Instant transactions

Enjoy speedy payments that save you time at checkout, every time.

Card-free convenience

Securely pay without physical cards—just a simple facial scan.

Exclusive rewards

Unlock personalized offers and discounts at participating stores.

How it works

Download and install
Step
1

Download and install

Pay with a selfie
Step
2

Pay with a selfie

Purchase complete
Step
3

Purchase complete

Product

An app that simplifies it all

Track your spending

Track your spending

Easily monitor and review all your transactions in one place for a seamless shopping experience.

Track your spending

Access on any device

Access on any device

Compatible across devices—pay conveniently from your phone, tablet, or wearable.

Access on any device

Manage your cards instantly

Manage your cards instantly

Quickly manage your payment options with a few taps, adding or removing cards as needed.

Manage your cards instantly
Partnership

Trusted by
DSK bank

Together, we’re redefining the way Bulgaria pays. SelfiPay x DSK – technology, trust, and a shared vision for the future of payments.

The partnership between SelfiPay and DSK Bank brings together cutting-edge fintech innovation and the trusted expertise of one of Bulgaria’s leading financial institutions.
Our shared mission is to make payments more secure, faster, and effortless by introducing biometric payment solutions into our everyday lives.
Through this strategic collaboration, we are integrating biometric technology across DSK Bank’s merchant network, giving customers the ability to pay with just a smile — no cards, no phones, no cash.

Where can you pay with a smile

Coming soon
Coming soon
people shopping in a store
Promotions

Personalized ordering experience

SelfiPay automatically signs you in to your loyalty programs, remembers your past orders, and offers personalized recommendations — so every shopping trip feels made just for you.

Save up to 50% at over 100 stores
Earn rewards every 3rd purchase
Fast, seamless transactions
Security

Biometric encryption

Protects user data by encrypting unique facial patterns, ensuring only the rightful owner can make a purchase.

Secure and reliable facial recognition
Unique biometric patterns for each user
Prevents unauthorized access
Security

Data encryption

Safeguards sensitive information with advanced encryption protocols, maintaining user privacy.

Industry-standard encryption protocols
Protection from data breaches
Ensures user information remains private
Security

Liveliness detection

Verifies user presence to prevent fraud, distinguishing between live users and photos or videos.

Real-time user validation
Prevents spoofing attempts
Enhances transaction security
Beyond retail

Biometric and Alcohol Control System for the Railway Sector

The biometric control and alcohol testing system is an innovative solution developed for the National Railway Infrastructure Company (NRIC) to ensure safety, reliability, and operational compliance across railway activities.

Project Overview

The system combines biometric identification, alcohol testing, and centralized management in a single platform.

Employees are verified via facial recognition, followed by an automatic Dräger alcohol test, with results sent in real time to supervisors for monitoring and instant alerts.

By automating pre-shift checks, the system streamlines operations, reduces human error, and strengthens overall safety.

Key System Components

3 biometric kiosks installed at key railway facilities
Certified Dräger alcohol testing modules with proven accuracy
Management interface for shift control and device configuration
Centralized software platform for reporting, analytics, and integration with HR and scheduling systems
FAQ

Will the transaction work if I’m wearing glasses?

Yes, SelfiPay recognizes your face even with glasses on.

Why is SelfiPay better than paying by phone or card?

SelfiPay is faster and more secure, using your unique facial features for authentication.

Who has access to my data?

Only authorized personnel, and your data is encrypted for maximum security.

How does SelfiPay protect my data?

Your data is secured with advanced encryption and monitored by dedicated security experts.

How do I set up my biometric pattern?

Simply let the app scan your face to create a unique biometric pattern.

Is my personal data shared with third parties?

No, SelfiPay prioritizes privacy and does not share user data without consent.

FAQ

Will the transaction work if I’m wearing glasses?

Yes, SelfiPay recognizes your face even with glasses on.

Why is SelfiPay better than paying by phone or card?

SelfiPay is faster and more secure, using your unique facial features for authentication.

Who has access to my data?

Only authorized personnel, and your data is encrypted for maximum security.

How does SelfiPay protect my data?

Your data is secured with advanced encryption and monitored by dedicated security experts.

How do I set up my biometric pattern?

Simply let the app scan your face to create a unique biometric pattern.

Is my personal data shared with third parties?

No, SelfiPay prioritizes privacy and does not share user data without consent.

Embrace the future of secure, seamless payments